SAN FRANCISCO (Reuters) - Confronted with mounting privacy protests, Facebook.com has scaled back a Web monitoring feature that notifies one's friends when the Facebook user visits affiliated Web sites, the company said on Thursday.

In a statement, the Palo Alto, California-based company said it was making a several changes to a recently introduced feature called "Facebook Beacon" in the wake of a petition signed by 50,000 Facebook users to scale back the feature.

The changes announced by Facebook promise to give users some improved controls over what information about a user's Web activity is broadcast to friends and also improves notifications to users before releasing user data to other Facebook users.

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